The challenge: could we use GPS tracking data to create a 360 VR experience which allowed punters to experience a race from the saddle as it happens? Answer: yes we can.

As GPS tracking roles out across UK and Irish racecourses we are working with partners in this exciting space (including Total Performance Data) to leverage tracking data to create both in-running tools and realtime visualisations.

GPS makes it possible to view a race from the saddle as it happens. As a punter you can see what the jockey on the horse you’ve backed can see.

It is not a question of if this technology will become ubiquitously available to enhance racing enthusiasts’ enjoyment of the sport but when. If you want to be first with this groundbreaking technology, contact us.